
GENTSHUB — House of Rare
Led full-funnel digital growth for a luxury fragrance house. Managed 30K+ AED monthly ad spend across Meta, TikTok, Snapchat & Google, with creative production, influencer partnerships, and advanced tracking.
Selected work with luxury brands across Kuwait and the UAE.

Led full-funnel digital growth for a luxury fragrance house. Managed 30K+ AED monthly ad spend across Meta, TikTok, Snapchat & Google, with creative production, influencer partnerships, and advanced tracking.

Ran the full digital & operational ecosystem across both Oudera ventures in two markets — e-commerce, marketing, 30K+ AED monthly budget, creative campaigns, fulfillment, and a full internal team I recruited and led.

Built the entire e-commerce ecosystem from scratch — WordPress + WooCommerce with optimized UX, an SEO foundation with structured data, and paid campaigns across Meta, Google, Snapchat & TikTok for premium launches.

Created and scaled a multi-category lifestyle store from the ground up. Built the full WooCommerce store, high-impact landing pages, automation workflows, and improved ROAS while reducing CAC through data-driven optimization.

Led the digital growth strategy across GCC markets — managed remote marketing teams, directed all paid channels, built funnels and automated customer journeys, and grew sales through targeted campaigns and SEO.

Built the full digital presence for a Dubai car-rental brand — a conversion-focused website, booking-oriented landing pages, local SEO, and paid campaigns across Meta and Google designed to generate qualified rental inquiries.