The challenge
Coordinate marketing across markets while keeping the customer journey consistent.
Fashion · Kuwait
MEMEZ BOUTIQUE
Digital marketing shaped around how a fashion business operates.
PROJECT GALLERY
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The story behind the project
ONE CUSTOMER JOURNEY ACROSS THE GCC
Fashion moves across channels and markets. The task was to keep campaigns, team activity and automated journeys working together across the GCC.
My role
Digital growth strategy, paid channels, remote marketing teams and customer journeys across GCC markets.
The approach
Directed paid channels and remote marketing teams, developed funnels and automated customer journeys, and supported the brand through targeted campaigns and SEO.
The outcome
Coordinated campaigns and customer journeys across the brand’s digital channels.
StrategyMeta AdsFunnelsSEO